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BIAF Day 1 December 12, 2022

08.30-09.30

Registration & Welcome Coffee

09.30-09.45

WELCOME to BIAF Day 1

with Kai Troll, President of ASSOCIATIONWORLD

BIAF Moderator Jane Cunningham

09.45-10.00

ICEBREAKER

with BIAF Moderator Jane Cunningham

Who do we have in the room? What are your expectations?

10.00-11.15

 KEYNOTE OPENING

Meet CEDRIC DUMONT, Pioneer in basejumping and wingsuit flying and is member of the RedBull team since 2000

DARE TO JUMP: « Emerging Trends in Leadership and High Performance »

Learning outcomes / Key take-aways: 

How to keep performing in disruptive times while maintaining mental health and emotional wellbeing?

How to minimise risks and maximise success in order to grow and innovate?

How to deal with uncertainty, stress and fear?

How to increase collective intelligence and psychological safety within an organisation ?

11.20-12.30

Exclusive MASTERCLASS Strategic Acceleration - Part 1

(C-Level, Board Members, limited to 12 ppl).

with professional executive coach PAUL RULKENS

More information: https://www.biaforum.eu/2022edition/pages/_masterclass

Masterclass background:  More than 70% of all strategies fail to achieve their intended goals. The reason is not that we are lacking good ideas, but we often lack strategy implementation power.

In the Masterclass Strategic Acceleration, we will help you create a strategic action blueprint for your organization to drive strategy implementation to make 2023 your best year ever.

Discover Paul's books.

11.20-12.00

PANEL DISCUSSION with Q&A

NEWWORK - How have other associations adapted to office vs. remote work?

Moderated discussion including association board members and C-level association executives.

with JEROEN VAN LIEMPD, Director Associations & Communities, MCI Benelux

JOYCE DOGNIEZ; Vice President, Internet Society

FRANCISCO GOMEZ, CEO, Factum Global

12.00-12.30

ASSOCIATION STRATEGY - Lord of the Rings vs Game of Thrones - Part1

Lessons for Associations, Content Strategy and Events

with COLM CLARKE, Partner, Exempla Management & Consulting

Hopefully your leadership transitions are more civilised than in a Game of Thrones episode, and your stakeholder groups are easier to align around common challenges than Tolkien’s elves and dwarves but the launch of these two new mega-series generates important insights for associations.

This session will explore:

  • Content driven business models, their various forms and what it means for your competitive landscape
  • How your community can both complement and complicate your content strategy
  • Using your own cast of characters to create better learning experiences

Join us for a fresh and thought-provoking look at how associations can create more valuable content – and why it is so important.

12.30-13.30

LUNCH

13.30-15.00

Exclusive MASTERCLASS Strategic Acceleration - Part 2 

(C-Level, Board Members, limited to 12 ppl).

with professional executive coach PAUL RULKENS

More information: https://www.biaforum.eu/2022edition/pages/_masterclass

13.30-15.00

WORKSHOPS

Session 1:
Financial Management / Managing Budgets and Cash Flow in Times of Crisis and Uncertainty

with JUDY GOULD, Chief Financial Officer, Solar Power Europe

Location: Classroom, 1st floor

Session overview:

Effective financial management is one of the top three concerns and priorities of association for 2023. Trying to manage and balance expenditures with the income side when many associations face uncertainty in income generation and revenue flows.

  • How do associations plan their budgets / finances in times of uncertainty? 
  • What are the priorities?
  • What are the contingency plans? 
  • What tool to use?
  • How to prepare for and manage financial stability?
  • What if the cash cow (for example event revenues) becomes the lame duck?
  • Are there any pportunities that we are not aware of?

 

Session goals and objectives

Attendees gain an understanding about how associations create effective financial plans and how they forecast and how they intent to manage their cashflow situation in 2023.  

  • Best practices on their planning processes and perhaps new approaches to budgeting
  • Does and don’ts
  • Plans to replace old with new revenue streams
  • Plans to reduce spendings 
  • Plans to diversify income streams
  • Ideas on establishing new partnership to boost revenue
  • How to maneuver difficult discussions to ensure proper cashflow
  • and answer your questions...

In addition to the input from the speakers, association representatives will have an opportunity to share their own experience and benefit from connecting with fellow association peers in breakouts to also learn from each other during this session.

Session 2:
MEMBERSHIP RETENTION & BUILDING COMMUNITIES ‘DIGITAL FIRST’ ENGAGEMENT

with AIRAH CADIOGAN, Digital Media Associate, International Seed Federation

Location: Gaming Room

Session overview:

Using digital tools to add value to membership and build your online community

What does ‘digital first’ engagement means and how can it help associations enlarge their communities, reach new members, and add value to membership?

This session will reflect on this question and, using the case of ISF and other approaches from other associations, suggest actionable ways for associations to benefit from digital-first engagement strategies. Working in groups, participants will analyse cases that will allow them to explore what tools and approaches would best work for a given situation.

Session 3:
EVENT DEVELOPMENT - Planning 2023

Challenges and Solutions

with SINA BÜNTE, Hybrid & Digital Events Producer, International Union of Conservation of Nature (IUCN), Founder of DigitalMinds.Events

Location: Machine Room

Interactive and engaging workshop, discussing current or upcoming challenges and concerns of our events / conference planning for 2023. Sharing best practices. Peer to peer discussions. Finding joint solutions.

15.00-15.30

BREAK

Time to catch up with old and new association peers and friends. Have a little walk around Gare Maritime.

15.30-17.00

Exclusive MASTERCLASS Strategic Acceleration - Part 3

(C-Level, Board Members, limited to 12 ppl).

with professional executive coach PAUL RULKENS

More information: https://www.biaforum.eu/2022edition/pages/_masterclass

15.30-16.30

Workshops

Session 4:
ASSOCIATION STRATEGY - Lord of the Rings vs Game of Thrones - Part2

with COLM CLARKE, Partner, BENEDICTE LOSSEAU, Partner, Events & Operations and MICHIEL GEN, Partner & Stakeholder Management at Exempla Management & Consulting.

Interactive workshop.

Location: Classroom

Session overview:

Lord of the Rings vs Game of Thrones Workshop: Creating Better Learning Experiences  

Taking the ideas shared in the earlier presentation “Lord of the Rings vs Game of Thrones – Lessons for Associations, Content Strategy and Events”, this fully interactive workshop session will get you brainstorming with your peers on how to create more valuable, engaging, and memorable learning experiences.  

Together, we’ll work on: 

  • Identifying your characters and storylines  
  • Developing sessions that are learning experiences rather than presentations and panels 
  • How to get started and overcome barriers to change 
Session 5:
STRATEGIC COMMUNICATIONS

with NAOMI SMITH, Communications Manager, ECTRIMS

From Three to 365 – How to Create a Year-Round Communications Plan for Your Association

Location: Machine Room

Session overview:

Today, associations are finding themselves being challenged by two dynamic marketing forces: the need to evolve due to changing behaviours of members; and the potential to evolve through strong brand identity. These challenges are compounded with a growing reality that failure to ensure your association remains relevant to your target audience puts it in grave risk of becoming irrelevant. 

In today's unpredictable landscape, community and purpose are what will set you apart. But how does one begin to do that? 

The good news is that by putting in place some basic "communication hygiene”, changes can be made to ensure that associations continue to remain strong and grow in importance for their members and communities. 

Learning outcomes:

  • Why associations should move away from a single-event strategy
  • How to enhance and expand your audience
  • How to align engagement and marketing efforts to deliver on missions and goals
  • How to introduce a 365-day omni-channel approach that includes promoting and providing continuous, curated learning for your audience`s educational needs
  • How to use clear, concise writing to deliver on your campaign goals
16.40-17.15

OPEN FORUM

The association community shares their BIAF workshop experience. What are the learning outcomes and next actions?

17.15-17.30

WRAP UP. Closing of the day

by Moderator and association delegates

Delegates / associations sharing their experience of the day

17.30-19.30

NETWORKING APERO / Walk-In Dinner @ Maison de la Poste

Enjoy casual networking with your association peers and friends.

19.30

END OF DAY

We are looking forward to seeing you back tomorrow morning.

BIAF - Day 2 December 13, 2022

08.00-08.55

Registration & Welcome Coffee

09.00-09.10

WELCOME to BIAF Day 2

09.15-10.15

Transition in Public Affairs: Are we on the right track?

with WOUTER LOX, Secretary General, AIJN European Fruit Juice Association

Session overview:

Best practice sharing based on the story telling of the trajectory an association underwent, helps to identify the hotspots, mistakes, and critical decision-making. The story tells it all, and sharing these learning points might be the sole goal and achievement of the session helping ultimately other associations not to go through the same pitfalls

Topic background:

Albeit COVID disrupted the normal association working, associations tend to be large ships having difficulty tuning into the changing world around them and adapting to the new reality. This might be stemming from the governance structure, the historical working, and the conservative tenure these associations hold.

Digital advocacy is one of these disruptive aspects that came during the COVID time but requires new thinking on advocacy strategy for associations. Another topic is alliance building within the PA strategy, sometimes only the allies are not always  the obvious ones, and identifying them might need a reconsidering of the identification process.

10.15-10.45

KEYNOTE - DIGITAL (EVENTS) MARKETING - Part 1

with LIORA KERN, Senior Director, Communication Expert, Marketing & Business Development Leader, ZN Public Relations and Communication Services

10.45-11.15

BREAK

Time to catch up with old and new association peers and friends. Have a little walk around Gare Maritime.

11.15-12.15

WORKSHOPS

Session 6:
DIGITAL MARKETING - Part 2

Interactive workshop with LIORA KERN, Senior Director, Communication Expert, Marketing & Business Development Leader, ZN Public Relations and Communication Services

Location: (Cinema, 3rd floor)

Session 7:
EVENT DEVELOPMENT

Back to basics event planning: don’t leave it to chance!

Interactive workshop with SHARON ASHTON, Open Academy & Events Director, EURORDIS and BENEDICTE LOSSEAU, Partner, Events & Operations at Exempla Management & Consulting

Location: Classroom

Session background / overview:

The biggest challenge small to medium sized associations/non-profits face when organising events in-house is the limited time, money and resources available. The pressure mounts when considering the growing expectations of participants.

A large number of these associations do not have the resources available to hire an in-house events specialist or outsource the organisation to an external agency, often relying on volunteers, executive or medical assistants, marketing or other staff to organise them.

How do we ensure these organisations are not left behind? How can we provide them with a solid foundation to build upon? A roadmap and toolkit that will set them on the right path to producing an impactful event with measurable deliverables and post-event conversion strategy that integrates into their association’s long-term strategic goals?

Session goals and objectives:

In this interactive and engaging workshop, participants will gain understanding about:

  • The 10 main aspects of organising a medium-to-large-scale event in-house
  • The three keystone questions that found the basis for all successful events

Tips on how to produce measurable deliverables that integrate into your association’s long-term strategic goals

12.15-13.15

LUNCH

13.15-14.30

WORKSHOPS

Session 8:
LEGAL / BELGIAN BANKING ISSUES

Getting your association's statutes in shape by 1/1/2024 (to do's and retro planning) & (troubled?) relations between associations and financial institutions (tips and tricks to prevent and deal with problems)

with SARAH VERSCHAEVE, Founder & Partner, Aurion non-for-profit and social profit law

Location: Cinema, 3rd floor

Session 9:
EXECUTING IMPACTFUL PUBLIC AFFAIRS CAMPAIGNS

Importance of efficient operations and consensus-building procedures for driving an impactful public affairs campaign

with TOMAS DIMITROV, Director, logos, Public Affairs, Association Management & Strategic Comms in the Space and Aviation Industry and FLORA STAVROPOULOU, Senior Consultant, logos

Location: Gaming Room

The session will be built on real case studies from our engagement with logos's (and MCI’s) portfolio of clients.

Session overview:

Trade associations exist only because of their relevance - relevance to the outside world (e.g. to represent a sector) and relevance to their members (e.g. to facilitate sectorial alignment on critical issues). Remaining relevant is an ongoing process of constantly improving the internal operations of the entity and subtly representing the common denominating interest of the members.

Executing an impactful public affairs campaign is the tipping point of a well-functioning association. And usually, the impact of such activities could show us how efficient or not an association is.

This session will present a methodology for identifying the key operational issues affecting associations' relevance. Then, we will present a set of practical and strategic solutions that could address the identified deficiencies.

The session will be an interactive one. All attendees will have the opportunity to present their challenges and will have the chance to try and apply our solutions during the session. The session will address:

  • How to be efficient? Optimising the back office
  • How to listen to your members? Members' Survey
  • How to define and agree on a strategy? Strategy Session
  • How to be impactful towards policymakers? PA strategy and implementation
Session 10:
EVENT DEVELOPMENT - SELECTING FUTURE ASSOCIATION CONFERENCE DESTINATION.

Interactive session with experts and association conference planners sharing best practices on their future selection plans.

What are the needs, trends and new tools?

with NIENKE VAN DER MALEN, Founder & CEO, Conferli

BREGJE FRENS-DELEEUW, CO-FOUNDER, Conferli

facilitated by JANE CUNNINGHAM

How do we select association conference destinations in the future? What are the trends? What type of destinations are association really looking for? What are the priorities and why?

In this session we are exploring the new Conferli online platform that provides associations free access to a selection process that might lead them to identify future conference destinations and venues.

We are also about the trends what associations are currently searching for.

14.30-15.00

BREAK

Time to catch up with old and new association peers and friends. Have a little walk around Gare Maritime.

15.00-16.00

Workshops

Session 11:
MEMBERSHIP - Empowering community champions to scale impact

with JOYCE DOGNIEZ, Vice-President Empowerment and Outreach at Internet Society

Case Presentation and interactive workshop

Location: Classroom

Session overview: detailes to be shared shortly

Session 12:
ADVOCACY & CAMPAIGNING

Progressing the association through collaborative approach

with MAGDALENA DACCORD, CEO, FH Europe

Location: Gaming Room

Session 13:
EVENT DEVELOPMENT - Moving Towards Sustainable Events

Association Meeting Planners sharing best practices.

Facilitated workshop and discussion with

JANE CUNNINGHAM and CHLOE MENHINCK

Interactive facilitated workshop.

Session overview: more details to be shared very shortly.

16.00-16.30

BIAF Outcomes & Next Steps

The association community shares their BIAF workshop experience. What are the learning outcomes and next actions? How to move forward as community?

16.30-17.15

SURPRISE SESSION!

17.30

CLOSING

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