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BIAF Day 1 March 14, 2022

08.30-09.30

Registration & Welcome Coffee

09.30-09.45

WELCOME to BIAF Day 1

with Kai Troll, President of ASSOCIATIONWORLD

BIAF Moderator Jane Cunningham

Brussels official tbc

09.45-10.00

ICEBREAKER

with BIAF Moderator Jane Cunningham

10.00-11.00

 PAUL RULKENS - Keynote Opening Speech

Note: this session is also available via online streaming.

HOW THE BEST GET BETTER 

How do successful people, teams, and organizations become even more successful? We will discuss the three key areas where small differences will really make a difference for you and your team. As a result, you will be inspired with practical ideas to take more, better, and smarter initiatives to significantly raise the bar in turbulent times.

Main takeaways:

  • How to inspire yourself and others to move to the top 10% in your business or professional field
  • How to achieve twice the results in half of the time
  • How to rapidly build high performance habits for you and your team
  • How to create a courageous culture of achieving more by doing less
  • How to strategically quit your way to achieve big goals
11.00-12.00

PANEL DISCUSSION with Q&A

Session 1:
Moving from Governance to Good Governance

Panel Discussion

Note: this session is also available via online streaming

SARAH VERSCHAEVE, Founder & Partner , Aurion Law

OSCAR CEREZALES, Chief Strategy Office (CSO), MCI Group Singapore

DAVIDE CAPECCHI, Secretary General, European Federation for Intercultural Learning - EFIL

moderated by FILIPE MACHADO, Association Coordinator, Dentons Global Advisors Interel

Session overview: 

With this workshop, we bring the topic of Good Governance within associations higher on the agenda. It is of crucial importance for the association sector to drive towards better Governance, which often enables growth. Good Governance in associations is a prerequisite for organisational legitimacy, autonomy and, ultimately, survival.

Efforts are being made to try and raise governance standards in the association sector, specifically around the principles of democracy, transparency, accountability in decision-making and inclusiveness in the representation of interested stakeholders.

This session is the official project start of a one-year-long dialogue launching a global initiative, together with a number of project partners, to support and help improve governance efforts for international and European associations and non-profits.

Together with international key partners, the goal of the initiative is to design a white paper that will become the standard and international guideline for Good Governance in Associations. Its commitment to international and European associations and non-profits is to implement Good Governance as part of the European Associations Week (EAW), a new annual one-week campaign that will be launched by ASSOCIATIONWORLD and its key partners in May 2022.

Come and join the conversation!

12.00-12.30

Meet SERVE THE CITY.

Session overview: further info on this very timely session will be shared on 9 March.

12.30-13.30

LUNCH

13.30-15.00

WORKSHOPS

Session 2:
CEO in Action: Leaving the field behind

with PAUL RULKENS

How can leaders inspire their team and their organization to bring their best in turbulent times?

The workshop will provide practical tools for any leader to:

  • Create a robust organization, which will thrive in turbulent times.
  • Quickly create high-performance teams.
  • Focus on the few elements which drive organizational performance.
  • Build an execution engine to achieve big strategic goals.
Session 3:
DIVERSITY IN ACTION: MEANINGFUL STRATEGIES FOR INCLUSIVE ASSOCIATIONS

 

BENITA LIPPS, Head of DGA Europe Association Management, Dentons Global Advisors / Founder of Women Advance Associations

KAT VAN NUFFEL, Founder & Co-Chair, Legal Diversity & Inclusion Alliance

JULIE NAZERALI, Founder of INSEAD's Global Women in Business Club / Inclusive Leadership Initiative

CHLOE MENHINICK, Strategy & Association Development Expert, Member of ESAE board

Session overview:

While still misunderstood as a ‘soft factor’, diversity is more than an aspiration. Together with equity and inclusion, diversity will become a key driver for the associations of tomorrow: A smart DEI (diversity, equity, inclusion) strategy helps associations to focus on what matters most, to act as the ‘true voice’ of their communities, and to remain relevant in a changing environment. In an interconnected world, diversity is also the key to organisational health and success: diverse teams make better decisions, and diverse organisations are more successful at recruiting talent, have a better reputation with members, partners and the general public, and perform financially better.

Despite its importance, associations often lack the know-how and the tools to successfully implement DEI strategies in their governance, programming, and operations. In this session, key association experts share their insights on what diversity is, why it matters, and how to embed it into the DNA of their associations. As a kick-off meeting for 3rd international edition of ‘Women Who Advance Associations’, we will also identify key questions, needs, and challenges that association face when it comes to DEI. The insights gained will inform its roadmap towards ‘Diversity in Action – A DEI Charter for International Associations.'

Session 4:
Certification / Accreditation for associations
The Changing Engagement Models of Associations
 
Samy Aziz, Product Director - Events & Trainings, idloom 

Sebastien Braun, CEO, idloom

Session overview:

details to follow shortly!

15.00-15.30

BREAK

Time to catch up with old and new association peers and friends. Have a little walk around Gare Maritime.

15.30-16.00

ASSOCIATION EXPRESSION SESSION

Establishing cross-collaboration among participating associations. Association representatives take the stage for a 5-10 introduction of their association. 

16.00-16.45

PANEL DISCUSSION - The Big Q's - Exchange on Association Events 2022+

17.00-17.30

WRAP UP. Closing of the day

by Moderator and association delegates

Delegates / associations sharing their experience of the day

17.30-18.30

NETWORKING APERO

Enjoy casual networking with your association peers and friends.

18.30

END OF DAY

We are looking forward to seeing you back tomorrow morning.

BIAF - Day 2 March 15, 2022

08.00-08.55

Registration & Welcome Coffee

09.00-09.10

WELCOME to BIAF Day 2

09.15-10.00

PANEL DISCUSSION - NEW SKILL SETS

OLIVER WYKES, Chief Operating Officer, WindEurope | Board Member at AC Forum
 
SORCHA EDWARDS, Secretary General, Housing Europe
 
REMI DEVE, Chief Editor, Boardroom
 

Session overview: further information tbc shortly.

10.00-10.45

ASSOCIATION EXPRESSION SESSION

Establishing cross-collaboration among participating associations. Association representatives take the stage for a 5-10 introduction of their association. 

10.45-11.15

BREAK

Time to catch up with old and new association peers and friends. Have a little walk around Gare Maritime.

11.15-12.15

WORKSHOPS

Session 5:
Events Part 1: Event Business Model and Sponsorship Strategy

with BENEDICTE LOSSEAU, Partner, Events & Operations and MICHIEL GEN, Partner & Stakeholder Management at  Exempla Management & Consulting , including other association event professionals

Session overview: 

Getting your event business model right has never been so critical… nor so challenging as we consider new, hybrid events for 2022. 

Whether your association relies on its congress profit to provide year-long value to members, or it needs assurance the investment in the event is appropriate, understanding the balance between funding sources and how these impact your event design is essential. 

One of the event revenue sources, sponsorship needs a tailored strategy, as opportunities not fully thought through and unmanaged expectations can quickly turn into a quality and reputation issue for your association. 

Sign up for the full-day follow up workshop on 22 March, when we go even more into depths about ,HYBRID - OPPORTUNITIES OR NIGHTMARE' to share best practices and to discuss ,how to hybrid' in a very practical way. Restricted to 25 attendees. First come, first serve.

Complementary registration for BIAF attendees here:

https://associationworld.idloom.events/hybrid22March

Session 6:
Membership Part 2: The Association Engagement Model of the Future: Community-Led and Always-On

The Association Engagement Model of the Future: Community-Led and Always-On

Maimouna Doumbouya, Digital Community Coordinator, Greenpeace Belgium

Mathijs Vleeming, Online Community Evangelist and Strategy Consultant, Open Social

Maurik Gashi, Community Engagement Manager, Open Social

Chloe Menhinick, Strategy & Association Development Expert

Session overview:

Associations went through a digital transformation on steroids and went from events, to virtual events, to..?. What are current challenges in these times of disruption and what role does your community play in your long-term strategy?

Combining best practices from the Events- and the Community Building Industry, this workshop has been designed to help guide associations in creating a future vision and long-term strategy for engaging their community to contribute towards their mission.

Learn about trends in online community building and how a leading community-led and purpose-driven organization like Greenpeace is successfully unleashing the full power of their community. 

Discuss with peers how you could apply these lessons and what your future association engagement model could look like.

Session 7:
Communications / Advocacy / Campaigning

with BORJANA PERVAN, Director of Communications, World Heart Federation

Session overview: 

Systemic change requires going beyond great programs and requires influencing public investments, business incentives, regulation and public opinion. Even identifying the barriers to progress can be a challenge. Yet strategies backed by evidence, public opinion and smart political analysis can lead to dramatic changes for society.

An interactive workshop combining mini-presentations that present the key elements of successful advocacy and campaigning approaches illustrated with case-studies.

Applied group work to test the tools we learn to real world problems , and a panel discussion with a group of association experts to answer questions and share their tips and tools.

12.15-13.00

LUNCH

13.15-14.30

WORKSHOPS

Session 8:
Events Part 2: Hybrid! Opportunity or Nightmare?

KATINKA ESTRADE, Live-Hybrid-Digital Events, President MPI Belgium and Co-founder of Composite

PHILIP GRIFFIN, Co-Founder  and Technical Director of Composite, VP Technology of MPI Belgium Chapter

JEROEN JANSSENS, Account Manager, Abbit Meeting Innovators

Session overview:

Practical considerations.

“Hybrid” is a very generic term for events and could mean anything from having one speaker online to running a multi-day conference with online participation in all sessions. In this session we look at the various hybrid scenarios and discuss the additional considerations for each. We will concentrate on the practical issues, looking some real hybrid events of recent months and the lessons learned.     

This is an interactive session where we encourage you to share your experiences and ask as many questions as you want.

Sign up for the full-day follow up workshop on 22 March, when we go even more into depths about ,HYBRID - OPPORTUNITIES OR NIGHTMARE' to share best practices and to discuss ,how to hybrid' in a very practical way. Restricted to 25 attendees. First come, first serve.

Complementary registration for BIAF attendees here:

https://associationworld.idloom.events/hybrid22March

Session 9:
Communications / Media: Beyond ‘lipstick on a pig’: How to craft compelling messages from complex content

with CRAIG WINNELER, Director of Communications, European renewable ethanol association (ePURE)

Session overview

Most policy-based communications campaigns fail at delivering key messages effectively – regardless of the medium used to deliver them. Even if they start from complex or specialized policy content, these campaigns need to focus on compelling messages tailored for specific target audiences. There is always a way to simplify and clarify before you amplify.

This workshop will address the challenges in creating effective and meaningful messages from complex or even boring subject matter.

The presentation will include a case-study of how to create a campaign on a wide-ranging policy topic with aspects of positive messaging and crisis communications.

Participants will learn how to distil information to make it more potent; how to tailor specific messages to different media (printed, in-person, online, social); how to give focus to a broad subject area.

Session 10:
THINK DIFFERENT: Innovation and reimagination for a new post-pandemic world

THOMAS F. GOODWIN, Vice President, Exhibitions & Conferences Alliance (ECA)

CHIARA GASPROTTO, Deputy CEO, European Society for Radiotherapy and Oncology (ESTRO)

Interactive workshop involving association representatives.

Session overview:

As associations continue to adapt to an uncertain future, innovation and reinvention must be front and center. Whether it’s thinking differently about risk management and communications strategies or embracing new models for partnerships and monetisation, associations have the opportunity to leverage this unique moment to evolve how they advance their missions and better deliver relevance, impact, and revenue in the months and years ahead.

Please join this interactive session to:

  • hear from association leaders who have led transformation and established a new association during the pandemic,
  • engage in hands-on exercises to help stimulate innovation and reimagination within your own association, and
  • leave with ideas for strategies and tactics to help your association thrive going forward.
14.30-15.00

BREAK

Time to catch up with old and new association peers and friends. Have a little walk around Gare Maritime.

15.00-16.00

Workshops

Session 11:
Events Part 3: Event Registration Pricing Strategy

with BENEDICTE LOSSEAU, Partner, Events & Operations and MICHIEL GEN, Partner & Stakeholder Management at  Exempla Management & Consulting

KIRSTEN EPSKAMP, Operations Director at European Nuclear Society and other association event professionals

Session overview:

Once your event business model is established, how do you price? What are the decision factors in shaping your registration fee structure? How do you balance the event stakeholders’ ambitions and the practical, financial constraints to set a realistic target for your event revenue?   

Sign up for the full-day follow up workshop on 22 March, when we go even more into depths about ,HYBRID - OPPORTUNITIES OR NIGHTMARE' to share best practices and to discuss ,how to hybrid' in a very practical way. Restricted to 25 attendees. First come, first serve.

Complementary registration for BIAF attendees here:

https://associationworld.idloom.events/hybrid22March

Session 12:
DIGITAL TRANSFORMATION

DIDIER SCAILLET, CEO of Meeting Profile

Session overview:

As one of the many trends that it accelerated, the pandemic has seen a tremendous change on how we  behaved. Digital Transformation (DX) is becoming essential for any association as it touches all elements of its core value proposition: engagement, content, internal processes, revenue sources, competition. Understanding and adopting a new way of thinking as well as revising thoroughly its numeric presence will be essential to secure a meaningful future for associations.

In this highly interactive session, the outcomes will be:

- Understanding that a Digital Transformation goes way beyond simply digital presence: it encompasses processes, web content (vs. streaming) 

- Emphasising why SEO, re-targeting and tagging are, more than ever, essential for associations as the audience is moving from membership to community of consumers/users

- Learning the profound changes in social interaction through metaverses, specifically for digital natives 

- Exploring different models for events: hybrid, hub and spoke, (a)synchronous, RFP components and digital eco-system

Session 13:
BIAF Freestyle - Open Forum
16.00-16.30

BIAF Outcomes & Next Steps

The association community shares their BIAF experience and discussed next actions.

How to move forward as community?

16.30-17.30

Keynote Speaker - BIAF closing

Note: this session is also available via online streaming.

DOMINIQUE MONAMI, World famour Tennis Player, Olympic Medalist and Mindset Coach

Session overview:

“The winning mindset”

Creating the right mindset is key to successful entrepreneurship & to build

resilience. Better you know yourself, faster you will be able to manage change, embrace difficult situation and create the right energy balance.

During this keynote, Dominique Monami will explain:

  • The importance to plan to reach your objective
  • How to create ownership
  • How to stimulate a positive mindset
  • The importance of feedback
  • How to create the right energy balance

Dominique will exchange her 18y experience as mental coach (corporate & sports). She will give you concrete tips & tricks that you can use directly in your professional & private life. She will also share her 35y experience in the professional sport with some personal example from her previous tennis career but also as a career coach in the corporate world.

You might even get to see an Olympic medal!

17.40

CLOSING

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