We are looking forward to hearing from you and to welcoming you all to BIAF!
with Kai Troll, President of ASSOCIATIONWORLD and BIAF Moderator Jane Cunningham
with BIAF Moderator Jane Cunningham
Who do we have in the room? What are your expectations?
Panel Discussions with Q&A. Moderated engaging session.
Time to get to know new association peers and catch up with old association friends.
Delivering High Impact Presentations for Non-Profit Success
Whether you’re presenting data, sharing key insights, or telling your organisation’s story, this session will provide the essential skills to help you captivate and inspire your audience at meetings, workshops, congresses and beyond. Learn how to craft impactful messages tailored to your audience, structure what you are saying for maximum delivery effect, and utilise the visuals to strengthen your key points. And don’t worry, we’ll also cover that age-old issue of managing nerves!
with PAUL WALSH, Senior Membership Manager, European Business Aviation Association & Programme Manager, Association Ambassador
Interactive workshop tailored for association leaders aiming to sharpen their messaging skills. This session focuses on helping participants articulate their association's values and engage audiences through compelling stories.
Session overview:
- Develop messages for your association that resonate with your audiences
- Craft your own story and use this to express your association’s messages
- Make the most of social media to engage audiences with this story
Introducing key aspects of membership growth, focusing on:
• The value proposition for membership, considering WONCA’s unique international and regional structures.
• Strategies for enhancing membership value, particularly for non-voting members, which can be challenging but highly impactful.
• Supporting membership growth, increasing engagement, and addressing legacy challenges.
• Developing feedback loops and building a community of practice among members.
Following the presentation, Harris will facilitate a guided workshop with a couple of rounds where participants can share the challenges they face in their organizations and collaboratively brainstorm solutions.
Time to get to know new association peers and catch up with old association friends.
Unlock the secrets of how to leverage AI to enhance your association's digital presence and engagement with ZN, the leading digital communication agency in Brussels. Discover practical tips and strategies for generating engaging content at scale, personalise your messaging, automating tasks, optimizing workflows, and fostering deeper connections with your members. Join us for an interactive session where you'll refine your skills and elevate your Association's presence in the dynamic digital landscape.
Informal roundtable discussions to share challenges and opportunities for 2025.
- What are your association’s opportunities for 2025?
- What key challenges do you foresee for your organization strategically or your team operationally?
- What makes you excited or nervous about 2025 as an individual association or event professional?
- 10 min session intro / 30 min roundtable discussion / 20 min presentation / conclusions
Engaging and interactive moderated session.
Strategic advice is a cornerstone for trade associations striving to remain effective and future-ready in a rapidly evolving environment. This session explores the value of strategic guidance in navigating challenges, setting priorities, and aligning with member expectations.
In this session, you will learn how proactive, well-informed advice can enhance governance, improve efficiency and secure long-term relevance for your organization.
Strategic Communications for Legacy Projects
Engaging and internative workshop.
Workshop overview
Legacy projects serve as a vital way for non-profit associations to make a long-lasting impact, strengthening community connections and outlying audiences, and preserving their mission for future generations. Join us as we discuss how effective communications strategies can drive and even shape legacy initiatives. This session will include a case study showcasing a successful project, highlighting best practices, challenges (and mistakes!) that were overcome, and marketing strategies for creating impactful legacy initiatives. We will also discuss how non-profits with limited budgets can execute these impactful projects.
20 Years of Managing International Associations and 4 Books later!
An engaging and interative fireside chat with Influencer and Keynote Speaker Denis Pennel on the Future of Work.
Presentation and workshop. Sharing best practices on:
Case 1: Showing Roots – Europe’s largest Irish Music Conference
Case 2: Housing Europe – The European Housing Festival
Overcoming event marketing challenges!
What are the challenges that we are facing when promoting association conference and congresses? This is a facilitated lively discussion for senior level executives, association event managers, marketing and communications professionals.
Addressing the following questions (besides your own):
- What are you (associations) doing to reach your audience to promote your association events?
- What works? What doesn't work anymore?
- What tools are being used? Social media? Ads? New systems? AI?
- Share your innovative approach towards event marketing and learn from others.
