BIAF Day 1 December 13, 2023
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08.30-09.30
Registration & Welcome Coffee |
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09.30-09.45
WELCOME to BIAF Day 1 with Kai Troll, President of ASSOCIATIONWORLD BIAF Moderator Jane Cunningham |
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09.45-10.00
ICEBREAKER with BIAF Moderator Jane Cunningham Who do we have in the room? What are your expectations? |
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10.00-10.45
INSPIRING KEYNOTE OPENING |
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10.45-11.30
THE NEW ROLE OF THE SECRETARY GENERAL / EXECUTIVE DIRECTOR IN TURBULENT TIMES Panel Discussions with Q&A. Moderated engaging session. With SUSAN WEST, Leadership Coach, MARIA TERESA SCARDIGLI, Managing Director, Kellen Europe and PAUL RULKENS, Strategy Coach |
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11.30-12.30
Exclusive MASTERCLASS Strategic Acceleration - Part 1 (C-Level, Board Members, limited to 10 ppl). with professional executive coach PAUL RULKENS More information: https://www.biaforum.eu/brussels-international-association-forum/pages/_masterclass Masterclass background: More than 70% of all strategies fail to achieve their intended goals. The reason is not that we are lacking good ideas, but we often lack strategy implementation power. In the Masterclass Strategic Acceleration, we will help you create a strategic action blueprint for your organization to drive strategy implementation to make 2024 your best year ever. Discover Paul's books. |
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11.30-12.30
ORGANIZATIONAL DEVELOPMENT: Transformation through Digitalization Best practice case featuring the World Association of Girl Guides and Girl Scouts presented by MANUELA CAPRARO, Head of Core Mission - Learning and Resourcing, WAGGGS |
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12.30-13.30
LUNCH |
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13.30-15.00
Exclusive MASTERCLASS Strategic Acceleration - Part 2 (C-Level, Board Members, limited to 10 ppl). with professional executive coach PAUL RULKENS |
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13.30-15.00
WORKSHOPS |
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Session 1:
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Session 1:
INNOVATION & TECHNOLOGY: Data Management - Sort out your Mess!
Sorting out your data mess! Moving from System driven approach towards a Data driven approach. With THIBAUT DE VYLDER, CEO, dFakto |
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Session 2:
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Session 2:
EVENT DEVELOPMENT: Together we can! The Future of Collaboration between Associations and Destinations
Active and engaging workshop, discussing the needs for association business events and the increasing role of destinations to ensure success and lasting impact. With IVO J. FRANSCHITZ, Founder, Enited business events |
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Session 3:
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Session 3:
STRATEGIC MARKETING & COMMUNICATIONS: The Marketing Evolution!
Navigating the Dynamic Intersection of Purpose, Branding, and Community With NAOMI SMITH, Communications Manager, ECTRIMS |
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15.00-15.30
BREAK Time to catch up with old and new association peers and friends. Have a little walk around Gare Maritime. |
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15.30-16.30
Exclusive MASTERCLASS Strategic Acceleration - Part 3 (C-Level, Board Members, limited to 10 ppl). with professional executive coach PAUL RULKENS |
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15.30-16.50
WORKSHOPS |
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Session 4:
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Session 4:
STRATEGIC PLANNING - Strategic Wizardry: Conjuring Success in 60 Minutes
The Power of Strategic Planning How far can you get in developing your strategic plan in 60 minutes? With an introduction to theory and strategic planning approaches, we’ll work together to tease out purpose, players, processes and partnerships. Engaging and interactive workshop. With TRACY BURY, Founder & CEO, OPERANDI Consulting, former Deputy CEO of World Physiotherapy |
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Session 5:
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Session 5:
MEMBERSHIP: The Principals of Community Building
How are you helping your members to help each other? Craft the foundations of your community strategy plan in 60 minutes. With an introduction to the principles of community building, we’ll work together on the foundations of a community plan, identifying your community target group, goals and tactics. Engaging and interactive workshop with DENNIS VAN AALST and MATHIJS VLEEMING (former ICCA) of Yard Digital Agency. |
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Session 6:
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Session 6:
PUBLIC AFFAIRS & ADVOCACY: How to use AI in Public Affairs for Associations
Engaging and interactive workshop. With Dr. STEPHEN MASSAY, Director, Corporate Affairs Adviser & Author, Anordea |
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17.00-17.30
WRAP UP. Closing of the day by Moderator and association delegates Delegates / associations sharing their experience of the day |
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17.30-19.30
NETWORKING APERO / Walk-In Dinner @ Maison de la Poste Enjoy casual networking with your association peers and friends. |
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19.30
END OF DAY We are looking forward to seeing you back tomorrow morning. |
BIAF - Day 2 December 14, 2022
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08.00-08.55
Registration & Welcome Coffee |
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09.00-09.10
WELCOME to BIAF Day 2 |
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09.15-10.00
ESG (Environmental, Social and Governance) Moderated Panel Discussion. With GLEN BURRIDGE,Executive Director,
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10.00-11.00
CYBER (IN)SECURITY. Your Association might be next! Learn how the volunteer driven and Geneva based CyberPeace Institute and their experts help associations to prevent cyber attacks and - if it is too late- help solve your problems related to cyber attack. With ALEXANDRU LAZAR, Programme Officer, CyperPeace Builder Programme, CyberPeace Institute |
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11.00-12.00
ASSOCIATION STRATEGY: The majority is always wrong! Engaging, interactive and motivating sessoin! With PAUL RULKENS, Strategy Coach |
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12.00-13.15
LUNCH Grab lunch and catch up with some work. |
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13.30-15.00
WORKSHOPS |
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Session 7:
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Session 7:
DIGITAL COMMUNICATIONS
Mastering Brand Ambassadorship and Digital Activation Interactive workshop with MARSELA INANOVA, EVILENIA TSIMPOURA and IREM ATES, Digital Marketing Team at ZN. Unlock the secrets of how to become a successful brand ambassador with ZN, the leading digital communication agency in Brussels. Gain practical tips and tricks for activating live events on social media and maintaining momentum post-event. Join us for an interactive session where you'll refine your skills and elevate both your personal brand and event presence in the dynamic digital landscape. |
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Session 8:
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Session 8:
CREATING IMPACTFUL ADVOCACY & COMMUNICATION CAMPAIGNS
Team Kellen association sharing best practices and insight about their advocacy and communication approaches. Active and engaging session. Cases shared: 1. Raising the visibility of your association with the power of communications case AVEC Poultry, with ISABELLA BECK JORGENSEN, Communications Manager at Kellen 3. The International Stevia Council (ISC) focusing on the regulatory approach and outreach, with JOASH MATHEW, Association Manager at Kellen Facilitation by GERT MEYLEMANS, Communications Director. |
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Session 9:
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Session 9:
EVENT PLANNING: 2024/25 - Tackling Supplier Negotiations
Moderated Open Forum Discussion. Sharing commen challenges, discussing tactics and finding solutions. With BENEDICTE LOSSEAU, Partner, Events & Operations, Exempla, Management & Consulting |
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15.00-15.30
BREAK Time to catch up with old and new association peers and friends. Have a little walk around Gare Maritime. |
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15.30-16.00
SHARE YOU WORKSHOPS LEARNING EXPERIENCES Moderated session. An opportunity for you to share! |
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16.00-17.00
LIVE ENTERTAINMENT! DON'T MISS IT! |
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17.00
END |